OUR STORY

SoBi & Co is a family-run business based in the North West of England and is named after our two beautiful boys, Sonny and Billy. Inspired by the people we love most, this little venture is a true labour of love, and a celebration of all things timeless and beautiful.

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With over 20 years in the antique trade, Will’s life has long been rooted in the world of antiques and fine jewellery. His deep knowledge, respect for craftsmanship, and sharp eye for quality and authenticity form the backbone of SoBi & Co. Years spent buying, selling, and handling antique pieces have given him an instinctive understanding of what makes jewellery truly special, from period details and provenance to condition and enduring value.

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Following in Will’s footsteps felt like a natural evolution for me. After 15 years as a graphic designer, I decided to combine my creative eye with a lifelong love of antique jewellery and hidden treasures. I’ve always had a soft spot for the elegance of Art Deco design, and there’s something magical about giving new life to a piece that has already been loved for generations.

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Together, we travel across England sourcing unique antique and vintage jewellery to share with our wonderful customers. Will’s expertise in authentication pairs beautifully with my passion for curation, styling and presentation, allowing us to offer pieces that feel both timeless and effortlessly wearable.

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At SoBi & Co, every piece has a story. Whether it’s a delicate Edwardian diamond band or a bold, architectural Art Deco statement ring, we believe jewellery should feel personal, joyful, and full of character. We want your experience with us to feel just as special, from exceptional, thoughtful service to beautifully designed packaging created with both luxury and love in mind.

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We hope you’ll treasure our timeless finds as much as we do.​

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With love,
Nicola & Will x