SoBi & co is a family-run business named after our two beautiful boys, Sonny and Billy. Inspired by the people we love most, this little venture is a true labour of love and a reflection of our passion for all things timeless and beautiful.

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With over 20 years in the antique trade, Will’s life has long been rooted in the world of antiques and fine jewellery. His deep knowledge, respect for craftsmanship, and sharp eye for quality and authenticity form the backbone of SoBi & co. Years spent buying, selling, and handling antique jewellery have given him an instinctive understanding of what makes a piece truly special, from period details to provenance and condition.

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Following in Will’s footsteps felt like a natural path for me. With a background as a graphic designer for over 15 years, I decided it was time to add another string to my bow by combining my creative eye with a lifelong love for antique jewellery and hidden treasures. I’ve always had a soft spot for the elegance and charm of Art Deco jewellery, and there’s something magical about giving new life to a piece that has already been cherished.

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Together, we spend precious time travelling across England, seeking out unique antique and vintage jewellery to share with our wonderful customers. Will’s experience in sourcing and authentication pairs beautifully with my love of curation, design, and styling, allowing us to offer pieces that feel both timeless and wearable.

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At SoBi & co, every piece has a story. We want your journey with us to feel just as special, from the moment you order to the moment you open your box. From exceptional, personal service to our thoughtfully designed packaging, created with both luxury and love in mind, we want the SoBi & co experience to feel truly special and memorable.

We hope you’ll enjoy our timeless treasures as much as we do.

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With love,
Nicola & Will

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